Airbus kicks off International Year of Biodiversity with touring photography exhibition
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See The Bigger Picture takes to the road
Leading aircraft manufacturer Airbus is launching the first of its 2010 activities to support the United Nations' International Year of Biodiversity with a world touring youth photography exhibition. The Airbus 'See the Bigger Picture' exhibition can be seen from today in the French capital, Paris, and will go on tour to various cities in the world throughout this year.
The exhibition comprises a magnificent selection of amateur photographs taken for an international competition, by young people up to the age of 16, launched by Airbus in partnership with National Geographic and the Secretariat of Convention on Biological Diversity (CBD). The images, depicting the importance of preserving biodiversity, will first be displayed on railings outside the headquarters of the United Nations Educational Scientific and Cultural Organisation (UNESCO) until February 24th.
Andrea Debbane, Vice President Public Affairs and Communications at Airbus, said, "Aviation is already putting a huge effort into reducing the 2% it contributes to manmade emissions through research and technology designed to increase aircraft efficiency, reduce fuel burn and develop alternative fuels. The International Year of Biodiversity however, allows us to look beyond our core activity and use our international outreach to help raise awareness of the vital role biodiversity plays. In this important year we are asking others in our industry to join us in taking responsibility and ensuring this message is as far reaching as possible. Biodiversity is also vital for the future of aviation and economic development. The natural world has been, and continues to be, a source of inspiration to engineers in creating eco-efficient aircraft. Biologically inspired engineering or 'biomimicry' is the future, and we need to ensure this is preserved."
The exhibition is running in tandem with a major UNESCO biodiversity exhibition which will be displayed inside UNESCO Headquarters from January before it begins its international tour.
This initiative is part of Airbus' support of The Green Wave, a youth engagement programme of the Convention on Biological Diversity.
Source: AIRBUS
