Satellite Operators Buoyed By New TV Standard

By Michael A. Taverna

Satellite operators are counting on the upcoming World Cup soccer tournament to help jump-start what many view as their next holy grail—three-dimensional television broadcasting, or 3DTV.

Sports have long been the vehicle of choice for building interest in new broadcasting technology—the 2002 and 2006 World Cups were instrumental in igniting interest in ...

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