Azul, Embraer and FEMAMA united to fight breast cancer

New Azul Jet is painted pink, symbolizing the campaign

São José dos Campos, October 2010 – Azul Linhas Aéreas Brasileiras (www.voeazul.com.br), Embraer (www.embraer.com), and the Brazilian Federation of Philanthropic Institutions in Support of Breast Health (Federação Brasileira de Instituições Filantrópicas de Apoio à Saúde da Mama – FEMAMA – www.femama.org.br) have united in a breast cancer prevention campaign. The objective is to raise awareness regarding the importance of early diagnosis, in order to increase the chances for curing the disease.

Symbolizing this initiative, an Azul EMBRAER 195 jet was painted pink, the color recognized, worldwide, in the fight against breast cancer. The jet will be flown by a crew comprised exclusively of women who will also wear pink uniforms. The campaign launch coincides with the worldwide Pink October campaign against breast cancer.

“Breast cancer is one of the most serious public health problems in Brazil and the world. For that reason, we created this joint effort with Embraer and FEMAMA. Azul is totally committed to this worthy cause,” said Gianfranco Beting, Azul’s Communications and Brand Director.

According the World Health Organization (WHO), 12,000 women die, in Brazil, as a result of breast cancer. That is, 33 women lose their lives, per day, nationwide. “One alternative is an early diagnosis, and that is what we want to encourage with our new aircraft. Soon, it will be making special appearances to promote the prevention of breast cancer in all of the airports we serve,” Beting added.

The airplane, in the campaign’s colors, which was delivered today at Embraer’s headquarters, in São José dos Campos, will soon be operating out of the city’s airport. The new jet is the 23rd in Azul’s fleet, and will fly to the 23 destinations currently served by the airline company.

“We admire the serious work done by FEMAMA, and it is very gratifying to participate in such an important campaign as the prevention of breast cancer in Brazil,” stated Paulo César de Souza e Silva, Embraer Executive Vice President, Airline Market. “Our successful relationship with Azul goes far beyond a commitment to delivering and supporting the operation of new and modern jets. We are convinced that this type of action is necessary and demonstrates our social responsibility.”

“This partnership between FEMAMA, Azul, and Embraer is extremely important for raising awareness regarding breast cancer, which has been made through Pink October actions that have been promoted over the past three years in Brazil. The motto of this year’s campaign focuses on the need to invest in the health of women in all areas of life: the political arena, the private sector and, of course, the care that women should take with themselves. FEMAMA, Azul, and Embraer are doing their part by making this investment,” stated Dr. Maira Caleffi, President of FEMAMA.


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