Mediastation develops gesture-control installation for airport duty free shops

13th October 2011 .

Mediastation, (www.mediastation.co.uk) one of the UK’s leading digital production companies, has developed an interactive game for Pernod Ricard’s famous Jameson brand of Irish whiskey.

The brief to Mediastation was to engage a young, active, free-spirited demographic and introduce them to the idea of Jameson as a drink that works with any kind of mixer. So, using a combination of CGI, motion graphics and live filming with a Panasonic D-Imager camera, the company developed a game featuring a virtual bartender who responds to the player’s gesture commands and mixes any Jameson cocktail of his or her choice.

Reflecting the state-of-the-art technology employed, it took four months for a team of six, led by Mediastation’s Head of Experiential, Ben Hallowes, to complete the project.

Plans are in hand to install The Jameson Game in airport duty free shops across Europe, but consumers can already experience the fun at Malaga Airport.

Mediastation Managing Director, Chris Savage commented:

“We have been working with this kind of gesture control technology for the last two years, testing and demonstrating its potential. So it was great to have the opportunity to apply it to the development of an exciting new consumer marketing piece.”

Mediastation were contracted by Fosbury Marketing to develop the game and used hardware supplied by Cranleigh-based Visionpoint.

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