World Routes 2011 visitors see power of 3D CGI in cabin and airport design courtesy of Mediastation Creative Solutions

Monday, October 03, 2011 -Visitors to the world’s premier event in airline and airport route development this week will have the chance to see how the very latest in 3D computer generated imagery (CGI) can be used to design aircraft interiors and airport check-ins.

At World Routes 2011 in Berlin, Mediastation Creative Solutions has teamed with event organizer UBM Aviation to demonstrate the power of 3D CGI, and its revolutionary gesture control technology in making new products come to life.

Mediastation, based at Cranleigh near London, has previously produced a torrent of award-winning digital content including websites for Alive on Stage!; EA Games, Red Bull and Samsung; imagery for the website and TV commercials for The Wizarding World of Harry Potter, a CGI cabin interior visualization for American Airlines; the BAE Multimedia Jukebox for BAE Systems, and most recently the Jameson Gesture Experience currently being rolled out at European airports.

Its Digital Aerospace unit is using 3D CGI to generate astonishingly realistic models of aircraft, airport terminals and other environments to create localized advertising at a fraction of the cost of using the physical objects themselves.

At World Routes 2011 the Mediastation content will welcome guests into the showpiece UBM Aviation lounge and act as a conversation point for exhibition attendees from both airlines and airports. Mediastation has created three aircraft liveries tailored for the conference, following its market successes with American Airlines and Southwest Airlines.

Some 1,200 airline and airport delegates will be able to see how the digital assets created can be re-used time and again in other channels – such as print, TV, billboards and internal training material – to make huge savings over traditional production techniques.

Mediastation Head of Sales & Marketing Nick Bennett said:

“This is a great opportunity to use these technologies to provide elegant marketing for UBM Aviation and show our core airline and airport markets the power of the content in a well-suited environment.

“Following our recent successes in the airline market, we are looking forward to discussing with airports how CGI can be used to create airport interior environments – demonstrating to a potential airline customer what their check-in area could look like for example.”

David McMullen, Business Developer Director at Routes Online commented:

Collaborating with Mediastation for our Routes/UBM Aviation Lounge visual displays has been remarkable. Incorporating gesture control technology with stereoscopic 3D animation, this fresh and innovative production agency has delivered a truly magical experience for delegates attending World Routes, Berlin 2011. If you can imagine it, they truly can create it!”

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