Lightweight Package Delivery Company Relaunches as Streamlite Inc.
MailExpress Becomes Streamlite to Better Express Its Unique Market Position
ATLANTA, Sept. 7 /PRNewswire/ -- Streamlite Inc., a national business-to-consumer lightweight package delivery company, unveils its new name and the business strategy behind its transformation. Formerly MailExpress, Atlanta-based Streamlite (www.streamliteinc.com) specializes in reliable, trackable, guaranteed delivery of lightweight packages (under five pounds) at a low cost.
"We are on an exciting and sustainable growth path, led by a team of experienced transportation and shipping veterans," said Randy Clark, Streamlite president and CEO. "This rebranding coincides with - and better represents - our timely and unique positioning in the delivery industry."
Founded in 2005, Streamlite serves more than 150 customers through its 20 distribution centers across the U.S. The company's management team believes the new brand will resonate well with current customers, which are high-volume shippers in a variety of industries, including apparel and electronics retailers; financial and business services firms like marketing communications and fulfillment; and mail-order pharmacies.
"Our new name reflects the bold, agile personality of our team," said Streamlite's marketing director, Holly Noah. "Just as a stream of water makes its way around obstacles in its path, we jump hurdles to deliver on time, every time. 'Lite' represents our lightweight packages and the visible, trackable journey they take from our customers' docks to consumers' doors."
Streamlite is growing rapidly and is well positioned to continue this strategic growth pattern because of the burgeoning $7 billion business-to-consumer lightweight package delivery industry. The company's strong financial outlook is further evidenced by the recent $10 million in venture financing Streamlite received from various investors.
Leveraging its high-tech processing and logistics network, Streamlite tailors delivery solutions for its customers. Packages are scanned multiple times throughout the process, preventing misaddressed and misrouted mail from entering the mail stream. Once packages have been routed through Streamlite's network, they are injected into the U.S. Postal Service (USPS) for "last mile" delivery.
In addition to its deep understanding of and relationship with the USPS, Streamlite is an asset-light organization. Using existing transportation networks increases the company's flexibility, reduces customers' costs and limits the company's environmental impact.
About Streamlite Inc.:
Streamlite Inc. accelerates the delivery of lightweight packages from many leading retail, online and catalog brands directly to consumers' doors. Customers, including Fortune 500 apparel companies, electronics retailers and mail-order pharmacies, experience tangible economic improvement in their high-volume shipping programs as a result of Streamlite's consistent, reliable and trackable delivery. Seamless integration with the U.S. Postal Service enables Streamlite to improve consumer satisfaction with guaranteed delivery of packages weighing under five pounds in five days or less at a low cost.
Streamlite is headquartered in Atlanta with distribution centers located across the country. For more information, call 800-920-5494 or visit www.streamliteinc.com.
Source: Streamlite Inc.
