Bombardier Increases Commercial Aircraft Sales and Marketing Support to the Middle East and Africa


Bombardier Aerospace on October 12 announced the establishment of a Bombardier Commercial Aircraft regional sales and marketing office in Dubai to serve the Middle East and Africa. The facility is located in the Dubai Free Zone near Dubai International Airport.

“This new sales and marketing office will further extend our global presence and provide closer proximity to current customers and prospects in the Middle East and Africa,” said Raphael Haddad, Senior Director, Sales, Middle East and North Africa, Bombardier Commercial Aircraft. “We will be able to provide an almost instant response to any requests for information on our Q-Series, CRJ and CSeries aircraft families.”

“Aviation is a major industry in the region and although the spotlight to date has been on the long-range and widebody fleets, there remains a tremendous potential for growth in intra-regional and domestic services throughout Africa and the Middle East,” said Philippe Poutissou, Vice President, Marketing, Bombardier Commercial Aircraft.

“Our Q-Series and CRJ aircraft fleets in the region already serve a wide range of air transport needs including resource industry charters, short- and medium-haul hub feed and point-to-point airline service,” added Mr. Poutissou. “Including aircraft on firm order, the fleet in the region includes more than 180 Dash-8/Q-Series and CRJ aircraft. As the airlines in the region continue to grow, we anticipate that they will also seek efficient single-aisle, main line aircraft such as Bombardier’s CSeries family of airliners to expand their networks.”

The Middle East continues to offer the potential to play a key role in the transformation of the aviation industry. Bombardier’s 2011-2030 market forecast predicts that while starting from a small base, the Middle East and Africa will capture seven per cent, or 980 of the 13,100 worldwide deliveries expected in the 20- to 149-seat market segment.

Each of Bombardier Commercial Aircraft’s distinct families is optimized for its respective markets. The 68- to 80-seat Q400 NextGen aircraft is the optimized turboprop solution for short- and medium-range markets. The 70- to 100-seat CRJ NextGen aircraft are the optimized regional jetliner solution. And the all-new, game-changing CSeries aircraft are the optimized single-aisle, mainline solution for the 100- to 149-seat market.

About Bombardier
A world-leading manufacturer of innovative transportation solutions, from commercial aircraft and business jets to rail transportation equipment, systems and services, Bombardier Inc. is a global corporation headquartered in Canada. Its revenues for the fiscal year ended January 31, 2011, were $17.7 billion, and its shares are traded on the Toronto Stock Exchange (BBD). Bombardier is listed as an index component to the Dow Jones Sustainability World and North America indexes. News and information are available at www.bombardier.com or follow us on Twitter @Bombardier.




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