Bombardier Increases Commercial Aircraft Sales and Marketing Support to the Asia-Pacific Region

Bombardier Aerospace on February 14th announced the establishment of a Bombardier Commercial Aircraft regional sales and marketing office in Singapore to serve the Asia-Pacific region.

“This new sales and marketing office will further extend our global presence and provide closer proximity to current and prospective customers in the Asia-Pacific region,” said Torbjorn Karlsson, Vice President, Sales, Asia-Pacific, Bombardier Commercial Aircraft. “We will be able to provide an almost instant response to any request for information on our Q-Series, CRJ and CSeries aircraft families.”

“The economic growth of this region is expected to outpace the rest of world over the next 20 years, and there remains a tremendous potential to develop and expand intra-regional and domestic services throughout the Asia-Pacific region,” said Philippe Poutissou, Vice President, Marketing, Bombardier Commercial Aircraft. “With its proximity to the Association of Southeast Asian Nation (ASEAN) countries; Oceania; and India – Singapore is the perfect hub for our commercial aircraft sales, marketing and customer support teams.”

“Our Q-Series and CRJ aircraft fleets in the region already serve a wide range of air transport needs, including resource industry charters, short- and medium-haul hub feed and point-to-point airline service,” added Mr. Poutissou. “Almost 300 CSeries, CRJ and Q-Series commercial aircraft are on order, or are currently operating in the Asia-Pacific region. In addition to the large portfolio of CRJ and Q-Series aircraft currently operating in the area, continued growth is expected as airlines explore opportunities for larger capacity aircraft. We anticipate that they will also seek efficient single-aisle mainline aircraft, such as Bombardier’s CSeries family of airliners, to expand their networks.”

Bombardier forecasts that the Asia-Pacific region (including China) will take delivery of approximately 4,000 aircraft in the 20- to 149-seat category over the next 20 years.

Each of Bombardier Commercial Aircraft’s distinct families is optimized for its respective markets. The 68- to 80-seat Q400 NextGen aircraft is the optimized turboprop solution for short- and medium-range markets; the 70- to 100-seat CRJ NextGen aircraft are the optimized regional jetliner solution; and the all-new, game-changing CSeries aircraft are the optimized single-aisle, mainline solution for the 100- to 149-seat market.

Putting our customers first locally, globally
Bombardier is committed to putting its customers first by offering the highest level of support as close as possible to their operational bases. The company currently operates eight dedicated support facilities in the Asia-Pacific region for commercial aircraft, including five parts depots and Regional Support Offices in Tokyo, Japan; Shanghai, China; and Sydney, Australia.

Bombardier Customer Services will host a series of technically focused conferences in the Asia-Pacific region throughout the year. Upcoming regional events for commercial aircraft customers will include the CRJ Series Asia-Pacific Regional Review in Chongqing, China, as well as the Q-Series Asia-Pacific Regional Review in Osaka, Japan, both in November 2012.

About Bombardier
A world-leading manufacturer of innovative transportation solutions, from commercial aircraft and business jets to rail transportation equipment, systems and services, Bombardier Inc. is a global corporation headquartered in Canada. Its revenues for the fiscal year ended January 31, 2011, were $17.9 billion, and its shares are traded on the Toronto Stock Exchange (BBD). Bombardier is listed as an index component to the Dow Jones Sustainability World and North America indexes. News and information are available at www.bombardier.com or follow us on Twitter @Bombardier.


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