Flexjet Gets Personal With New Brand Campaign

Flexjet, a leader in business aviation solutions, is launching a new brand campaign on May 1, designed to appeal to the world’s most successful people. The new ads and website redesign spotlight the company’s world-class personalized service and unrivaled scheduling flexibility, while leveraging its unique passion and expertise that come with Bombardier’s 100-plus years of aviation heritage.

“We know there are three ways to fly. There’s commercial, there’s private and then there’s Flexjet,” said Fred Reid, President, Flexjet. “Once customers experience firsthand our relentless dedication to exceptional customer service—paired with customized private aviation solutions that only we can offer—they realize bigger isn’t better; better is better.”

Visually, the new brand campaign features people in every ad, a departure from traditional campaigns that rely solely on aircraft images. The copy highlights Flexjet’s industry-leading service and scheduling flexibility—reinforcing the company’s commitment to focus on the needs of its customers so they have more freedom to focus on the things most important in their lives.

The ads also highlight Flexjet’s innovative Customer Account Management program. Flexjet invested significantly to consolidate its client-facing departments, including billing and scheduling, in order to provide customers with a single, dedicated point person to streamline requests. Customer Account Managers ensure every client experience is personalized to their needs and sets the service standards by which other private aviation companies will be measured.

Finally, the campaign underscores the unparalleled expertise and passion for performance Flexjet offers. By virtue of its Bombardier lineage, Flexjet’s aviation experience reaches back to Short Brothers PLC, the first company to produce aircraft for the Wright brothers in 1909.

Flexjet recently recorded one of its best years ever for “flawless” customer service and earned the prestigious FAA Diamond Award—the highest honor for maintenance training—for the 13th straight year.

The campaign was developed in conjunction with The Richards Group and new ads are slated to run in print and online media, including Elite Traveler, Bloomberg Markets, Forbes, Robb Report and The Wall Street Journal, beginning May 1.

For more information about Flexjet, please call 1-800-FLEXJET or visit www.flexjet.com.

About Flexjet
Richardson, TX-based Flexjet—a division of Bombardier, the world’s largest business aviation manufacturer—first entered the fractional jet ownership market in 1995. Flexjet now offers whole aircraft ownership and management, fractional jet ownership, jet cards and charter brokerage services. Flexjet’s fractional aircraft program is the first in the world to be recognized as achieving the Air Charter Safety Foundation’s Industry Audit Standard, and Flexjet is the first and only company to be honored with its 13th FAA Diamond Award for Excellence. Flexjet’s fractional program fields an exclusive family of Bombardier business aircraft—the youngest in the fractional jet industry with an average age of approximately five years—including the Learjet 40 XR, Learjet 45 XR, Learjet 60 XR, Challenger 300 and Challenger 605 business jets.

For more details on innovative programs and flexible offerings, visit: www.flexjet.com.

Flexjet has an approved fractional ownership program pursuant to 14 C.F.R. Part 91, Subpart K, and manages flights for individual aircraft owners under Part 91 whole aircraft management program. All other flights (e.g. Flexjet 25 jet card program, charter brokerage program, etc.) are provided by certificated air carriers in accordance with applicable laws and regulations, as Flexjet is not an air carrier.

The Flexjet 25 Jet Card program is operated under Part 135 by Jet Solutions, LLC, a U.S. air carrier. Flexjet acts as an agent for Jet Solutions, LLC, in connection with the Flexjet 25 Jet Card program. Flexjet acts as an agent for the customer with on-demand charter broker services when arranging transportation operated under Part 135 by U.S. air carriers.

About Bombardier
A world-leading manufacturer of innovative transportation solutions, from commercial aircraft and business jets to rail transportation equipment, systems and services, Bombardier Inc. is a global corporation headquartered in Canada. Its revenues for the fiscal year ended December 31, 2011, were $18.3 billion, and its shares are traded on the Toronto Stock Exchange (BBD). Bombardier is listed as an index component to the Dow Jones Sustainability World and North America indexes. News and information are available at www.bombardier.com or follow us on Twitter @Bombardier.


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